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Holiday Gift Giving: Portrait +

DON’T LEAVE MONEY ON THE TABLE! Now is the perfect time to reach out with special offers to your past clients.  Many …

Holiday Gift Giving: Wedding +

Help your clients give the gift that only they can give! The delivery of the bridal album to your clients should never …

CHOICE: The Heart of Finao

I’ve spent 25 years in the album business and during most of that time I’ve wished I could talk directly to the …

Showing Sample Albums

Having enough samples in your studio to show a client the real depth and breadth of all the products you can offer …

Photography Education Guide (part 2)

Get Educated, Don’t Get Burned Seminars, workshops, online schools, online courses, mentor groups, universities…….what’s it all about and where do you get …

Photography Education Guide

Get Educated, Don’t Get Burned Seminars, workshops, online schools, online courses, mentor groups, universities…….what’s it all about and where do you get …

How to Sell Portrait Albums

Albums and portraits are a perfect match in this digital world.  Far more images, and good images, are created in an average …

State of the Industry

I’ve been hearing talk and a few sad stories from friends that are well connected in the photographic industry.  Jeff Caplan, CEO …

A Few Words About Pricing

We get a lot of questions from photographers on how much to charge for an album. There was a recent phone call …